Rust-Oleum Facebook Sweepstakes
The Challenge
Working with Rust-Oleum, Launch Sports Marketing, and the Zizzo Racing Team, I developed the creative for a Facebook marketing campaign meant to inspire the fans of Rizzo Racing and also promote the Stops Rust brand. A sweepstakes for fans of DIY projects featuring a chance to attend a drag race fit the bill.
Initial Concepts
“Wow! These are pretty badass. Really like them”. Was typical of the replies to the initial samples.
Final Graphics
Facebook Banner
Post Graphics
The Results
When the smoke cleared it was big win for everyone involved, as the results blew expectations away.
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Over 3,000 Likes
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Over 800 Shares
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Tons of Engagement